Wolf Moon Bourbon
Social Media Campaign Design
Wolf Moon Bourbon is a brand of bourbon whiskey, distilled under the Old Camp Whiskey brand. The bourbon was created by country singer Jason Aldean, and fellow country stars, friends, and owners of the Old Camp Whiskey brand, Tyler Hubbard and Brian Kelley of Florida Georgia Line. The bourbon whiskey was launched on February 7, 2020, and reached out for a strategy to establish the brand's presence on social media.
With my team at The Thomas Collective, I considered the best method of conveying the brand identity and personality in the frame of social media. We wanted to appeal to the target audience, and considered applying Aldean's lyrics to the product.
The solution was to apply the visual language of the Wolf Moon Bourbon brand to select excerpts of Aldean's hit songs, and utilizing the typographic composition to promote the new product.
Typographic compositions depicting rustic painted type on wood, and brand-marking on wood casks illustrated the relationship between Jason Aldean to the Wolf Moon Bourbon brand.
